We have seen increasing focus on finding new ways to use data more intelligently. Intelligent use of data can offer better, more integrated business solutions. GDPR compliance could be viewed as an opportunity for businesses to improve public engagement, become more data driven, and invest in new technology solutions, such as Artificial Intelligence (AI).
Is an aim of your business to become more intelligent and data-driven? A core concept of GDPR is knowing where data is and how it got there. This enables your business to remove inaccurate, incomplete, or out-of-date data. It will help your business:
- Improve response to any emergencies or data breaches
- Improve trust and transparency with customers and employees
- Enhance understanding of the stewardship of data; for example: where it originated, what it contains, and who in the organisation uses it and for what purpose
- Respond more efficiently to data subject access requests
When working towards GDPR compliance, you must have a solid understanding of what your company does. This includes knowing what data your business has, and what use it has for this data. Using this knowledge as a starting point, you can then create a road map, or a strategy for GDPR compliance. This should include a list of AI solutions that you can leverage to improve data management.
The Case for Artificial Intelligence
Artificial Intelligence (AI) solutions, which are based on machine learning, enable businesses to streamline the GDPR compliance process. A process that can be streamlined by AI for instance, is data subject access requests. GDPR requires that when providing an individual with a subject access request, all third parties in the video surveillance footage must be blurred out, or redacted. Currently, this process is time consuming, with many companies paying hundreds of pounds for this footage to be redacted.
AI software can simplify the video redaction process. At the forefront is Pixelate, developed in collaboration with Google Cloud Platform. Users simply upload surveillance footage to the secure web-based platform. Then video is analysed via a powerful deep learning algorithm and identified faces are returned quickly and accurately. If you’re looking for a cost effective and simple solution to comply with GDPR, request a free no-obligation demo of Pixelate, via the form below: